American model Bella Hadid has teamed up with premium denim lifestyle brand Joe's Jeans to star in its new ad campaign, featuring the newest denim fits and washes from the label for the spring/summer 2016 season.

Founder and Creative Director, Joe Dahan, commented 'Bella was the perfect choice for this campaign. She is effortless, but stylish. She can make a simple tee and jeans look like an of-the-moment trend and she's on the pulse of pop culture'.